Building a Brand for PrEP: Positioning PrEP in the Hearts and Minds of Young People

14 March 2024

Join us on Thursday, 14 March 2024, from 12pm to 1pm GMT for an insightful webinar on “Building a Brand for PrEP: Positioning PrEP in the Hearts and Minds of Young People.”

As the landscape of PrEP (Pre-Exposure Prophylaxis) evolves with new products like oral PrEP, the PrEP ring, and injectable cabotegravir for PrEP (CAB PrEP), marketing strategies and demand generation must also adapt. Particularly for young people, tailored campaigns are essential to generate interest and understanding about PrEP.

In this webinar, delve into how teams are revolutionizing PrEP marketing by leveraging private sector branding techniques. Discover how they’re crafting fresh, dynamic, and evidence-based campaigns aimed at boosting PrEP awareness and adoption among young individuals in Africa.

Sign up for the webinar by clicking here

Watch the webinar here.